The real estate industry is booming, and markets are oversaturated with real estate professionals. With many agents vying for the same business, how does one set themselves apart from the crowd? Marketing yourself as THE only option is the solution.
- Act as the CEO of your own brand.
You are the face of your brand. Personal branding is easy and effective, and means success comes from self-packaging. It’s an ongoing process of establishing your image and building a rock-star reputation. No matter what position you have in real estate or where you start, wowing from Day 1 will make people remember you and want to work with you later on. Know your numbers. Track your actions. Know what is working, and what isn’t. Remember, how you do anything is how you do everything.
- Embrace a consistent schedule.
Defining where you start and stop is pivotal in being able to serve your client at the highest level. By setting yourself up to face each day with focus, energy, and execution you are able to bring your game face to your business, and be your best self for your family too.
- Find a niche, become an expert.
Finding a niche market allows you to master your craft and become a specialist. Being an expert on a given neighborhood or property type will make you the obvious ‘go-to’ agent. Be the expert, find your opening, conquer it, and then step into the next level.
- Add value to the client.
With 20 agents competing for the same listing, adding value to the client will make you the obvious choice over the other guys. Every agent can provide a successful transaction, but not every agent adds value or makes the client feel like you provided the solution and went above and beyond for them. This piece could be as simple as communicating with them using their preferred method, or making sure showings happen to their liking. Find out what is important to the client and work from there. Ask questions, repeat their wants and desires back to the client, and consider adopting to play off your client’s unique needs.
- Stay in touch.
Even after you finish a transaction, keep continuously reaching out to past clients. This could be as organic as a birthday or holiday card sent out every year, a mass email blast, or quick “How are you” text. Hosting a holiday party, sponsoring an event, or simply a drop-by will make clients feel like individuals, not just a number. Maintaining relationships with past clients will ensure return business and keep you positioned as the industry expert.
Incorporate these tips into your real estate business strategy to stay ahead of the competition. Leave us your thoughts in the comments below!
